Hi, I'm Tara...chaos tamer, change maker.
Vision without execution is just an idea. Execution without strategy is just motion. My strength lies at the intersection of visionary thinking and operational excellence—turning possibility into impact.
To me, great leadership isn’t about just having a vision—it’s about removing friction, fostering collaboration, and ensuring teams have what they need to thrive. I specialize in bringing teams together, aligning strategy with execution, and fostering an environment where teams are empowered to drive value.
My Approach
Cut Through the Noise
Lack of clarity slows everything down—I’m here to clear it up! I help teams get unstuck by building strategies and systems to create focus and drive impact.
Build Teams That Win
The best products come from empowered teams. I cultivate environments of ownership, trust, and excellence, where decisions are data-driven, trust runs deep, and everyone can do their best work.
Balance Vision with Reality
Big ideas only matter if they are out in the world. I balance ambitious thinking with practical action—keeping teams focused yet agile in an ever-changing landscape.
Proven Impact
💎 Established and scaled the first product discipline at VML Atlanta, setting a foundation for strategy, operations, and execution.
💎 Pioneered inclusive innovation as co-founder of VML NA’s Neurodiversity Resource Group, creating a more accessible and equitable workplace.
💎 Mentored and developed emerging product leaders, shaping the next generation of talent. (adplist.org/mentors/tara-butler)
💎 Founded SMB Wellness, an online platform dedicated to making wellness accessible for all.
Expertise
🎯 Strategic Execution & Business Impact
- Turning ambiguity into action with clear, decisive leadership
- Driving revenue growth and operational scale through smart, focused strategies
- Aligning cross-functional teams to execute with precision and purpose
📈 Product Leadership That Moves the Needle
- Identifying high-impact opportunities and delivering meaningful solutions
- Balancing vision with execution—driving innovation without losing momentum
- Owning product lifecycle, GTM strategy, and growth with a results-first mindset
🔥 Building & Leading High-Performance Teams
- Creating cultures of excellence, trust, and accountability
- Developing future leaders and driving teams to outperform expectations
- Fostering a growth mindset to
Accolades
"Tara is curious and collaborative. In under a year, she brought improved processes to teams and forced them to grow and evolve in ways that make us more focused and better thinkers."
-Holly Hefner, Director of Experience Strategy at Wunderman Thompson
"Tara truly works so hard to ensure that we're set up for success and leaves no stone unturned when thinking through the best experience & build for users. Her approach keeps the entire team engaged, invested, and excited about what we're going to build for our client."
- Mina Shahid, Project Manager at PRPL
"[Tara] was vigilant in ensuring our product marketing materials were both engaging and informative, and offered recommendations for new, more ideal deployment times in order to increase open rates.Her value and insight were not only evident in her marketing efforts, but also in her work as a skilled product manager. In an effort to revamp our reporting offerings to customers, she expertly leveraged user data, analytics, competitive analysis and market research to recommend the best BI tool and determine MVP."
- Mary Fran Thompson, UX Designer at WhatCounts
"During our time as colleagues, [Tara] consistently facilitated the creation of an open, collaborative, and efficient work environment. Her sharp ability to identify and implement necessary systems and processes to help our team increase productivity, while maintaining a sense of balance, was invaluable."
-Kimberly Vandiver, UI Engineer at Salesfusion/SugarCRM
"During the time we worked together I was continually impressed with [Tara's] ability to absorb information, synthesize what she gathered, and translate that back into requirements for the product and engineering teams to execute. She was a key player in fostering our company culture and even hosted monthly, lunch-time yoga sessions to help us all relax a little more."
-Jana Ferguson, Director of Customer Enablement at Salesfusion/SugarCRM
"[Tara] excelled at providing the central hub for what was going on and what was coming up within the product's roadmap, and making sure that design and engineering were focused accordingly, moving swiftly towards each release, and removing blockers in the meantime. All while making sure that the company as a whole was kept abreast of updates, bug fixes, deprecation plans, and anything else that may affect the user. She was crucial in ensuring rewrites of some of our core features were accomplished, tested, and rolled out in ways that made the most sense, and communicated with users through it all for smooth adoption. "
-KC Daniels, Sr. Product Designer at Salesfusion/SugarCRM